To gain a competitive edge in this digital age, it isn’t enough for auto repair shops to rely on word-of-mouth referrals. Instead, small auto businesses need to develop a solid grasp of modern marketing tactics and tools. This includes learning how to leverage online directories, local SEO tactics, and social media ads to drive growth.

It’s a lot of work, especially if you’re an online marketing novice. Fortunately, mastering digital marketing isn’t as complicated as you might think. 

In this article, we’ll outline actionable strategies to help you attract new customers.

1. Get Listed on Online Directories

Directories like Yelp, Bing Places, and, of course, Google are excellent platforms for auto repair shops to attract new customers. But to maximize the potential of these platforms, it’s crucial to learn how to use them right.

For one, a business profile must include accurate, up-to-date information. Keep your business name, address, and phone number consistent across platforms so customers know exactly how to get in touch with you. Listings could include links to your website and social media platforms plus a clear description of your services.

Moreover, make it a point to mention the unique propositions of your business. For example, if you offer a pick-up and drop-off service, or are known for your expertise in restoring antique cars, ensure that you highlight these services.

2. Implement Local SEO 

Nearly half of all Google searches are from users looking for localized services. Moreover, a Search Engine Watch study says a staggering 80% of local searches on mobile devices lead to conversions. Clearly, optimizing your online presence for local audiences can bring in more quality traffic. Here are some strategies for doing this: 

• Ensure your Google My Business profile specifies the location you serve. 
• Research specific keywords that your local audience is likely to use. Consider using tools like Semrush, or Google Keyword Planner to help with this research.
• Optimize your website content, including URL, title tags, headers, and more to include geo-specific information. 
• Encourage local customers to leave genuine reviews. Highlight them across social media platforms, directory listings, and your website.  

Moreover, grab the attention of local audiences by crafting specific content that appeals to them rather than delivering generic tips.

For example, if you operate in a region that experiences frequent blizzards, you could use an auto repair flyer template that shows car owners how to prepare for freezing conditions while emphasizing your expertise in this area.

3. Make the Most of Social Media and Google Ads

Over half the world’s population is on at least one social media platform while a staggering 92% of global traffic is said to start on Google. Understanding how to effectively run ads on these platforms can be a game changer for small businesses.

To make the most of Google Ads, you must first identify your goals.

Are you looking to get more appointment requests? Increase website traffic? Secure more walk-ins? Depending on your intent, you should craft concise ads, have a clear call to action, and include a mix of high-quality keywords.

Similarly, focus on identifying your target audience, their location, and their demographics when creating social media ads. This information will not only let you produce more engaging content but will also help you decide which platform to promote your ads on.

Here are some additional pointers to keep in mind:

• You only have a few seconds to grab attention, so ensure your branding takes center stage. Content is eye-catching and CTAs drive urgency.
• Make sure your posts fit the recommended size and dimensions of the platform. 
• Be creative in how you present your services. Emphasize unique offerings, promote events, and highlight discounts or other incentives. 

Collaborate With Influencers

If you’re struggling to appeal to the notoriously fickle social media audience, why not collaborate with influencers who have already done all the hard work? When entering into partnerships, look for experts whose values align with yours and whose audiences overlap with your customer base.

Showcase Client Testimonials 

A recent study suggests that nine out of ten customers read reviews before purchasing a product or a service. By adding credible testimonials and reviews to your social media accounts, you can improve conversions, showcase the quality of your work, and control how your repair shop is perceived by audiences. 

4. Share Your Expertise 

As the owner of an auto repair shop, your expertise is invaluable. Whether it’s regular maintenance or tips for improving the longevity of a specific auto component, car owners will benefit from hearing what you have to say.

To give customers what they want, develop a detailed blog, create informative Instagram reels, or post shareable infographics. As long as your audience gets value from your content, engagement is bound to follow. 

The Bottom Line: Fuel Growth With Captivating Content

Crafting high-value content is easier said than done.

Given how competitive social media is, it can be time-consuming to research and craft posts that cut through the noise. This is where tools like PosterMyWall come in handy. Its massive library of social media templates, flyers, and posters suits a wide range of purposes while being incredibly easy to customize.

It doesn’t matter whether you’re looking to share maintenance tips, highlight your services, or share positive reviews, you’ll find a PosterMyWall template that can help you drive success.